Campaigns
From concept to execution, my copy brings campaigns to life. I’ve led franchise and holiday theme ideation, curated web pages, and directed creatives across photo, video, and design.
In my largest scope of work with L’Oréal at Hair.com, I scaled those skills into full-blown brand campaigns—building moments that move the needle.
Learn more about some of those projects below.
Trend Reports
I turn trends into strategy. At L’Oréal, I led seasonal reporting fueled by cultural insight and creative vision. Think visually-driven narratives, product-forward positioning, and scripts built to sell—whether on-site or in shoppable “live” formats.
Content Franchises
Built to engage, designed to scale. I’ve created multi-channel editorial series for L’Oréal that work across web, email, and social—blending sharp storytelling with consistent brand voice to keep audiences coming back.
Gift Guide Copy & Scripts
I craft holiday copy that converts. From 360° gift guides to weekly video scripts, I shaped festive campaigns that felt fun, intentional, and on-brand—driving seasonal sales across digital and retail spaces.
From product description pages to quizzes, I craft copy that converts. Whether simplifying science-backed benefits or building branded experiences, I help shoppers click add to cart with confidence. Think clear, clickable, and on-brand—every time.
