JAZMINE A. ORTIZ
BEAUTY.
LIFESTYLE.
ENTERTAINMENT.
About.
Jazmine A. Ortiz has been creating lifestyle, beauty, and entertainment content in the digital space for over nine years—most recently as the Senior Beauty Editor for L'Oréal owned websites Makeup.com and Skincare.com. Before that, Jazmine was the Beauty & Style News Editor for both Byrdie and Brides. She established the first-ever newsrooms for these Dotdash Meredith brands. From leading live award show coverage to social media strategy around news to securing exclusives for product launches and interviews with the biggest names in beauty—she helped the brands expand beyond evergreen content.
Jazmine began her career at BET Digital, a division of ViacomCBS and over the course her seven year tenure with the company acquired various roles on the Style team writing, editing, and assigning stories, serving lastly as the Lifestyle & Beauty Editor.
Her portfolio of work expands beyond editorial. Jazmine has acted as both producer and host on video shoots and was show creator of BET Digital series “Down In The DMs” where she interviewed celebrity talent. She was a key player in on-site coverage at the BET Awards 2016-2019 as well as other tentpoles under BET Networks.
Jazmine’s work has been featured on Essence.com, XONecole.com, and more where she’s blogged about wellness, travel, and relationship hot topics affecting women. In addition, she has experience working on branded content with companies from Barcardi Limited to Unilever.
This lifestyle content creator’s passion for publishing started within the magazine pages of the ‘90s and ‘00s growing into the versatile career in media she has today. Jaz regularly draws inspiration from her own experience as a vegan foodie, workout enthusiast, Ariana Grande-obsessed, Latina woman living in New York City.
Follow my journey.
